Back office or Front office – where to utilize AI?

We all know that Artificial Intelligence and Machine Learning are the hot topics of 2017. It is evident that the introduction of new technology (GPU chips), extremely scalable cloud computing and a growing number of AI algorithms has enabled huge steps forward in the field of AI in the past three years. Many are talking about how AI will bring huge benefits to businesses and how it will change the way we work. But concrete examples of how an organization is utilizing AI today are hard to find.

Back office or front office?

According to Harvard Business Review, the customer interface might not be the right place to start. They asked in an AI survey the participants to estimate their returns on AI in revenue and cost improvements. The outcome was that AI will have the biggest impact functions of IT and finance/accounting. According to the survey result, one should focus on the AI initiatives in the back office instead of the front office.

AI will have the biggest impact functions of IT and finance/accounting.

We at Zefort fully agree with these findings. AI has just started to make its way from a very niche technology towards mainstream solutions and at this stage, the AI applications are very narrow. It is quite easy to find specific, limited, and repetitive tasks in the back office. But when thinking about the front office and customer interface, tasks there are not that simple. We all know that the customer interface is one of the most important – if not the most important – interface the company has and one should not implement there something, which does not fulfill its task 100%. Especially the exceptions to the normal process flow.

As an example, just think about Apple’s Siri: it is great when you want to call someone. That task it does very well. Simple and easy. But try something more complicated with Siri, like making a calendar entry… One would not like to have Siri as her company representative in such case.

AI will definitely hit the front office in future. But to start with, companies should pick first the low hanging fruits at the back office.

What to see a concrete back office example? Visit

Read next

Start your free
Zefort trial
in minutes